Automatic Technology America (‘ATA’) recognises the importance of your privacy and how important it is for us to protect your personal information. We are committed to protecting personal information which we hold and to complying with all relevant data protection and privacy laws in the jurisdictions in which we operate. This document describes how we manage your personal information and safeguard your privacy.

We are committed to protecting your privacy. We will use your personal information in accordance with the applicable laws and regulations that relate to data protection and privacy.

Any changes we may make to this Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to this Privacy Policy.


Our site is intended for a general audience over 18 years of age and is not directed to children under 13 years of age. We do not intend to collect and do not knowingly collect personal information as defined by the U.S. Children’s Online Privacy Protection Act (“COPPA”) (“Children’s Personal Information”) in a manner that is not permitted by COPPA. If you are a parent or guardian and believe we have collected Children’s Personal Information in a manner not permitted by COPPA, please contact us at the email address listed below (Attention: Legal) and we will remove such data to the extent required by COPPA.

Parents may want to consider commercially available parental control protections to limit what minors can access online and/or monitor their minor children’s online activities. Examples include:www.netnanny.com; www.webwatcher.com and www.sentrypc.com. We do not endorse these or other services and are not responsible for them.


The kinds of personal information we collect and hold will depend upon the type of products and services we provide to you or obtain from you. It may be contained in:

  • Information you give us when you request a product or service from us or enter a competition of ours;
  • Records of communications and other interactions you have with us (including telephone, email and online); and
  • If you have or had one of our products, information about the use of that product or your opinions about that product recorded when you respond to a survey.

This information may include your name, address, telephone numbers, email address, bank account and credit card details, date of birth, identification information and organisation.

The personal information we request is generally optional, but if you choose not to provide personal information to us, we may not be able to fulfil your request or provide you with the product or service you require. Sometimes, however, there are situations where we are required by law to collect certain personal information from you and, if this is the case, we will take reasonable steps to inform you of the law that imposes this requirement.

We generally collect personal information directly from you whenever it is reasonable practicable to do so. We may also collect personal information from other parties such as our related bodies corporate your agents or representatives (such as your legal or financial adviser) and from publicly available sources of information.


We collect, use and disclose personal information to carry on our business; to provide, administer, improve and personalise our products and services; to identify and interact with our customers; to let our customers know about other products and services which might interest them; to assess and improve the quality of our products and services; to protect our lawful interests; to deal with our customers’ concerns and enquiries; and to assist us generally in managing transactions with our customers, suppliers, consumers and other contacts.

In order to provide the above product and services we collect information from you and this collection of data may occur when you:

  • Place order for any Products
  • Make an enquiry (including about any of our Products or complete a form on one of our websites
  • Participate in discussion boards and/or other social media functions on our site
  • Products (including associated applications) that you use
  • Enter a competition, promotion or survey
  • Reviews that you submit about our Products
  • Register to use our site and/or subscribe to any of our Products
  • Correspond with us in relation to your account, our Products you have purchased (including post-sales support and warranties)
  • Report a problem with our site
  • Enquire about or submit an Employment application through our site

Under data protection law, we can only use your personal information if we have a proper reason for doing so, for example:

  • to comply with our legal and regulatory obligations
  • for the performance of our contract with you or to take steps at your request before entering into a contract
  • for our legitimate interests or those of a third party; or
  • where you have given consent

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for
Our reasons
To provide Products and/or related information to you
For the performance of our contract with you or to take steps at your request before entering into a contract
To comply with our legal and regulatory obligations
To prevent and detect fraud against you or us
For our legitimate interests or those of a third party, that is, to minimise fraud that could be damaging for us and for you
Conducting checks to identify you and verify your identity
Screening for financial and other sanctions or embargoes
Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business
To comply with our legal and regulatory obligations
Gathering and providing information required by or relating to enquiries or investigations by regulatory bodies
To comply with our legal and regulatory obligations
Operational reasons, such as improving efficiency, training and quality control
For our legitimate interests or those of a third party, that is, to be as efficient as we can so we can deliver the best service for you at the best price
Statistical analysis to help us manage our site and/or business: for example, in relation to customer base, Product range or other efficiency measures
For our legitimate interests or those of a third party: that is, to be as efficient as we can so we can deliver the best service for you at the best price
Preventing unauthorised access and modifications to our site and/or systems
For our legitimate interests or those of a third party- that is, to prevent and detect criminal activity that could be damaging for us and for you
To comply with our legal and regulatory obligations
Updating and enhancing customer records
For the performance of our contract with you or to take steps at your request before entering into a contract
To comply with our legal and regulatory obligations
For our legitimate interests or those of a third party – for example, making sure that we can keep in touch with our customers about existing orders and new products
Marketing our Products and, where agreed, those products of selected third parties to:
—existing and former customers;
—third parties who have previously expressed an interest in our Products;
—third parties with whom we have had no previous dealings.
For our legitimate interests or those of a third party, for example, to promote our business to existing and former customers
Credit reference checks via external credit reference agencies
For our legitimate interests or those of a third party – that is, to ensure our customers are likely to be able to pay for our products and services
Administering, managing and maintaining your accounts and/or subscriptions with us
For the performance of our contract with you or to take steps at your request before entering into a contract.
For our legitimate interests or those of a third party- that is, to be as efficient as we can so we can deliver the best service for you at the best price
Corresponding with you in relation to your account, our Products you have purchased (including post-sales support and warranties)
For the performance of our contract with you or to take steps at your request before entering into a contract
For our legitimate interests or those of a third party - that is, to be as efficient as we can so we can deliver the best service for you at the best price
Notifying you about changes to our Products and/or our site
For the performance of our contract with you or to take steps at your request before entering into a contract
For our legitimate interests or those of a third party, that is, to be as efficient as we can so we can deliver the best service for you at the best price
Customising our Products to provide more personalized content
For our legitimate interests or those of a third party, that is, to be as efficient as we can so we can deliver the best service for you at the best price
Measuring or understanding the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
For our legitimate interests or those of a third party - that is, to be as efficient as we can so we can deliver the best service for you at the best price

Note that we may process your personal data for more than one reason (lawful ground) depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific reason we are processing your personal data where more than one reason has been set out in the table above.

You have a right to be forgotten and have data erased and / or stop being processed where the personal data is no longer necessary for the purpose of collection, you withdraw consent, when you object to the processing or to comply with a legal obligation.

We will not erase your records as we need to maintain your transactional data for our legal obligations to the local tax and revenue authorities. What we will undertake is to anonymise your records, overwriting your personal data with fictional names, addresses and emails. Once this has been done it will be impossible to restore a single customer, and a new customer registration will be required.

The above table does not apply to special category personal information, which we will only process with your explicit consent.

Data may be aggregated into anonymised data sets, which means the data can no longer be linked to any individuals. This analysis may be used for such purposes (but not limited to) as product research, marketing and service optimisation and this anonymised data may also be shared with third parties such as advertising and market research partners.

We routinely share personal information with:

  • companies within our group
  • third parties we use to help deliver our Products to you – for example, payment service providers/gateways, warehouses and delivery companies;
  • other third parties we use to help us run our business – for example, marketing agencies or website hosts, marketing communication platforms, analytics and reporting systems;
  • third parties which operate review websites which provide you with an opportunity to share feedback on our Products with others.

We may also exchange information with our related companies and with our service providers including our print service providers, call centres and mail houses, advertising agencies, accountants, auditors and lawyers, credit reporting and collection agencies, and providers of archival, banking, payment, data processing, data analysis, information broking, research, investigation, website and technology services. We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

We may also disclose your personal information in corporate transactions involving the transfer of all or part of our assets (including debts) or business or in a corporate restructure.

As part of the products and services offered to you through our website, the information you provide to ATA may be transferred to countries outside of the United States or outside the European Economic Area (“EEA”).

The countries in which you receive or supply personal data or certain content may not have similar data protection laws to the US or the EEA. If ATA transfers your information and content outside of the US or EEA in this way, ATA will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy. However, people who access the website from outside the US or EEA do so at their own risk and on their own initiative and are responsible for compliance with their own local laws.


We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. The information we collect via this website may include any personal details you type in and submit (such as your name, address, email address, etc.)

We hold personal information electronically and in hard copy form We take reasonable steps to protect your personal information from loss, misuse, modification, or unauthorised access, use and disclosure. These steps include access control for our buildings, confidentiality obligations imposed on our employees and service providers and the use of security measures for computer system access. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Once we no longer require your personal information for any of the purposes for which it was collected we will, subject to any legal obligations and responsibilities, take reasonable steps to destroy or de-identify your personal information.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.


We operate websites which may utilise ‘cookies’ to collect personal information, to facilitate a more personalised web browsing experience. A cookie is a small file that is stored on your hard disk by a website. Cookies contain information which is readable by the website that issued the cookie to you. Cookies cannot execute programs or access other information on your computer. Your web browser can be configured to reject cookies issued by our websites, but if you do so, some functionality that we provide on our websites may become unavailable as a result. Descriptions of the cookies used by us on our websites are provided in the Table below. This policy is applicable only to the use of cookies by us and does not cover the use of cookies by any third parties.

Cookie Type
Further Information
Google Analytics Cookies
utma, _utmb, _utmc, _utmz
The Platform uses Google Analytics cookies to collect information about how visitors use the Website, which the Platform use to help improve it. These cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited.

When you visit a website of ours, we may collect the following information from you: your IP address, domain name, the date, time and duration of your visit, the pages and documents you accessed, the previous site you had accessed (ie the referring URL), the type of browser you are using and information you volunteer such as survey information, name and email address.

While we take care that the personal information you give us on our websites is protected, the Internet is not a secure environment. If you are considering sending us any personal information through one of our websites or by other means, please be aware that the information may be insecure in transit, particularly where no encryption is used (eg. email, standard HTTP). We are subject to laws requiring us to protect information once it comes into our possession.

You may be able to access external websites, operated by companies unrelated to us, by clicking on links we have provided. Those other websites are not subject to our privacy standards and we are not responsible for their privacy practices or the content of such other websites. You should contact those websites directly to ascertain their privacy standards, policies and procedures.


This section applies in relation to our handling personal information from credit reporting bodies (CRBs) and certain other consumer credit-related personal information described below (credit information). We generally handle credit information in the context of commercial credit rather than consumer credit arrangements. For example, information about an individual’s consumer credit worthiness may be handled where we provide trade credit to sole traders, or individuals such as directors provide personal guarantees in relation to trade credit we extend to companies.

We may collect and hold any types of credit information about an individual permitted under the relevant privacy laws, including:

  • name, sex, date of birth, driver’s licence number, employer and three most recent addresses;
  • confirmation of previous information requests about the individual to CRBs made by other credit providers and credit insurers;
  • details of previous credit applications, including the amount and type of credit and credit limit;
  • details of current and previous credit arrangements, including credit providers, start/end dates and certain terms and conditions;
  • permitted payment default information, including information about related payment arrangements and subsequent repayment;
  • information about serious credit infringements (e.g. fraud);
  • information about adverse court judgments and insolvency;
  • publicly available information about the individual’s credit worthiness; and
  • any credit score or credit risk assessment indicating a CRB’s or credit provider's analysis of the individual’s eligibility for consumer credit.

This credit information may include information about your arrangements with other credit providers as well as with us.

Where we collect credit information about you from a CRB, we may use that information to produce our own assessments and ratings in respect of your credit worthiness.

We may disclose credit information to CRBs to assist the CRBs to maintain information about you to provide to other credit providers for credit assessments. We may collect credit information from CRBs for purposes including, to the extent permitted by law, to assess your credit or guarantee application, manage your credit/guarantee, assign debts and collect overdue payments. We may also exchange credit information with debt buyers and other credit providers.

You have the right to request CRBs not to:

  • use your credit information to determine your eligibility to receive direct marketing from credit providers; and
  • use or disclose your credit information, if you have been or are likely to be a victim of fraud.

Please see other sections of this Privacy Policy for further information regarding access, correction, complaints, disclosures (including to other countries) of personal information and how we collect and hold personal information. In some cases, we are subject to further obligations under the Privacy Act regarding credit information, and this Privacy Policy is not intended to limit or exclude those obligations. Additional privacy consents and notifications may also apply for our credit-related services.


We take reasonable steps to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date. If you become aware of any errors in your personal information or you change your personal details such as your name, address or bank account details, please contact us at your earliest convenience.

You can gain access to personal information that we hold about you, subject to certain exceptions allowed by law. Please contact us (as set out below) if you would like details about the personal information we may hold about you or if you would like us to update or correct it – or remove it. We will handle any request in accordance with the relevant privacy regulations. We may require you to complete a request form and we also reserve the right to charge a reasonable fee for gaining access. We endeavour to deal with such requests promptly, but requests for a large amount of information, or information which is not currently in use, may require significant time to extract.

Generally, if you request us to do so we will amend any personal information about you held by us which is inaccurate, incomplete or out of date. If we are not able or unwilling to provide you with access to any personal information or to correct any personal information held by us, we will provide you with our reasons. If we do not agree to amend your personal information and you disagree, you may request that we make a note of your requested correction with the information.

You may also contact us to request us to stop using your personal information to contact you about our products and services. You can contact us if you wish to obtain more information about the way we manage personal information about you which we hold or if you are concerned that we may have breached our privacy obligations and wish to make a complaint. If you make a complaint, we will endeavour to respond and resolve your complaint promptly.

You have the following rights, which you can exercise free of charge:

The right to be provided with a copy of your personal information (the right of access)
The right to require us to correct any mistakes in your personal information
To be forgotten
The right to require us to delete your personal information—in certain situations
Restriction of processing
The right to require us to restrict processing of your personal information—in certain circumstances – for example, if you contest the accuracy of the data
Data portability
The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object
The right to object:
—at any time to your personal information being processed for direct marketing (including profiling);
—in certain other situations to our continued processing of your personal information – for example, processing carried out for the purpose of our legitimate interests.
Not to be subject to automated individual decision-making
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you


California residents have certain rights regarding personal information disclosed to third parties for their own marketing purposes, such as ATA’s affiliates. California residents have the right to request the categories of information shared and the identities of the third parties with whom it was shared. This will be provided by ATA free of charge once a year, on request.


If a dispute arises between you and us, the laws of the State of Delaware USA, will apply. In relation to any such dispute, you agree to bring legal action only in the courts of the State of Delaware USA and you agree to submit only to the exclusive jurisdiction of the courts of the State of Delaware, and the courts of appeal from them, and waive any rights that you may have to challenge the appropriateness of that forum.

If you access this website in a jurisdiction other than the State of Delaware USA, you are responsible for compliance with the laws of that jurisdiction, to the extent that they apply. If the information on this website is translated into or presented in languages other than English, the English version of that information will be authoritative in relation to any disputes regarding its interpretation.


When you use this website our hosting platforms or Internet Service Provider (ISP) may make a record of your visit and log your IP or server address, your domain name, the date, time and duration of your visit, the pages and documents you accessed, the previous site you had accessed (ie, the referring url) and the type of browser you are using. This information is collected for statistical purposes only, and we will not make any attempt to identify users according to their browsing activity. It is also possible that your ISP is logging your activity while you visit our site. This is beyond the control of ATA. If you have any concerns about your ISP collecting, storing or using your personal information through tracking or other technologies, you should contact and discuss this with your ISP.

When you volunteer your personal information, we may store and use that information to respond to your enquiries (which may include passing it onto a third party who may need to respond to or carry out work relating to the enquiry) and possibly to send you updates about our products, promotions or services. We may use your information to improve the quality, safety and security of our products and services, to develop new products and services and for marketing.

We may share your personal information with other related companies and our service providers, such as our technology providers. If you are a dealer or re-seller, we may add your details to our database for the purpose of contacting you in that capacity. We may also share your information to provide you with products and services, to improve the quality, safety and security of products and services, to comply with applicable law, and for marketing, subject to your consent where required.

Due to the nature of the products and services we supply, there may be times when someone other than you uses the products and services, such as when a person in your household uses the Control Kit Bundle application. We rely on you to inform any such person about this Privacy Collection Statement and the privacy choices you have made.

We maintain appropriate protections for cross-border transfers as required by law for international data transfers.


We may change our privacy policies from time to time to comply with new laws or industry codes of practice which are developed or to align with changes to our business. It is your responsibility to refer to our privacy policies from time to time to familiarise yourself with any changes. We encourage you to visit our websites regularly for any updates to our privacy policies.


Contact us by telephone on1-800-934-9892, or by writing to us at ATA Customer Service, sales@ata-america.com